SEO & Google Ads for Healthcare Clinics

Get Found on Google — and Turn Searches Into Booked Appointments

Two ways to win on Google, managed under one roof: SEO to earn first-page and local visibility, and Google Ads to capture high-intent searches today. Both built for physiotherapists, chiropractors, counsellors and multidisciplinary clinics — and both tracked to real appointments.

  • First-page visibility
  • Appointment bookings
  • Qualified phone calls
  • New-patient forms
  • Cost per appointment

Finally, a digital marketing agency that clinic owners can trust.

SEO, Google Ads, landing pages and conversion tracking managed under one roof.

No pressure. No inflated promises. Just an honest look at your clinic and whether SEO, Google Ads — or both — make sense.

  • Nearly 10 years of SEO & Google Ads
  • Google-certified strategists
  • First-page organic + top-of-page paid
  • Calls, forms & appointment tracking
  • Full access to your accounts
  • Canadian agency, serving all of Canada
Two ways to win on Google

Own more of the search results page

When someone searches for your service, there are two places to be found: the paid spots at the top, and the organic and local results below. We do both — and connect them to booked appointments, not vanity metrics.

Organic search

SEO & Local Search

Best for lasting visibility that keeps working without paying per click.

  • Local SEO & Google Business Profile
  • First-page organic rankings for your services
  • Service & location page content
  • Technical SEO & site health
  • AI / LLM search visibility
  • Reviews & local citations
Paid search

Google Ads

Best for immediate visibility and bookings from high-intent searches.

  • Top-of-page for high-intent searches
  • Immediate visibility & new bookings
  • Tight keyword & negative-keyword control
  • Geographic targeting to your service area
  • Call, form & appointment tracking
  • Full budget control & account access

Most clinics grow fastest when the two work together: you own more of the results page, capture the patient ready to book now and the one still comparing options — and every click teaches us what to double down on.

What we optimize for

Rankings and clicks are nice. Booked appointments are better.

Most clinic owners don’t lie awake thinking about impressions, keyword positions or click-through rates. You care about a full schedule, the right patients, and a cost per booking that makes sense. So whether a patient arrives through organic search or a paid ad, that’s what we build and report around.

Vanity metrics

  • Impressions & keyword positions alone
  • Raw clicks, CTR & sessions
  • “Traffic” with no context
  • Keyword counts
  • Long reports full of platform jargon

Clinic outcomes we report on

  • Appointments & qualified calls — from organic and paid
  • New-patient enquiries
  • Cost per lead & cost per booked appointment
  • Lead quality — the right patients, in your area
  • Local visibility & share of the map pack
Featured results

Proof from both channels

Only Wild North Therapy’s Google Ads figures are confirmed and are shown with a “verify” flag until final sign-off. Our organic/SEO example is a placeholder, ready for an approved clinic result.

Google Ads · Paid search

Wild North Therapy

Specialized men’s therapy practice

~0Verify
Appointments / month from Google Ads
~$0Verify
Cost per booked appointment
The challenge
Attract the right new clients in a sensitive niche without spending on people only researching.
Strategy
Tightly themed, high-intent search campaigns, careful geographic targeting and an aggressive negative-keyword list.
Tracking
Call & form conversion tracking set up before performance was judged. Reporting period: March 1 – July 23 Pending verification
Google Ads screenshot
Jane / call-tracking screenshot
SEO · Organic search

Organic growth case study

Awaiting an approved healthcare SEO example

Placeholder
First-page rankings for target services
Placeholder
Organic appointment enquiries / month
What an SEO result looks like
Rising local-pack and organic visibility for high-value service searches, more organic calls and form fills, and a Google Business Profile that turns nearby searches into booked patients.
Status
We’ll drop in real, client-approved figures and screenshots here. Result pending
Search Console / rankings screenshot
Client headshot & quote
More clinics

A reusable approach across services and channels

Each clinic gets the mix that fits — SEO, Google Ads, or both. Only Wild North Therapy’s figures are confirmed; the entries below are placeholders, ready for real results, quotes and screenshots as clients approve them.

In their words

Hear from a clinic owner

A short, honest conversation with a clinic owner about working with us — coming soon.

Video testimonial — placeholder. A client-approved video, name, clinic and quote will appear here once supplied.

Healthcare expertise

Clinic search needs more care than a generic setup

Healthcare searches are local, competitive and full of intent you have to read carefully — in both organic and paid results. A one-size-fits-all approach ranks the wrong pages and burns ad budget on the wrong clicks. We structure SEO and Google Ads around real patient actions, your service area and your capacity.

Physiotherapy

Rank service pages for treatment-specific searches (sports injuries to post-surgery rehab), own the local pack, and run paid ads for the high-intent terms — all tied back to calls and appointment bookings.

Chiropractic

Fierce local competition and clear new-patient intent. We build local SEO and Google Business Profile strength, group paid searches by treatment, and keep budget off broad low-intent terms.

Counselling & therapy

Sensitive messaging done right, content and targeting for specialized therapy searches, in-person or virtual service areas, and privacy-conscious conversion tracking across organic and paid.

Multidisciplinary clinics

SEO and budget shared thoughtfully across practitioners, services and locations — structured around your actual capacity so you’re not paying for, or ranking for, demand you can’t serve.

  • Local intent & the Google map pack
  • Different intent across treatments & services
  • New-patient vs existing-patient activity
  • Patient-privacy considerations
  • Google healthcare policy considerations
  • Separating high-value services
  • Keeping spend & content off research-only searches
  • Tracking real actions, not just page views
  • Matching campaigns to clinic capacity
What we manage

The full search stack — organic and paid

Tracking is part of the strategy, not an afterthought. Conversion tracking — calls, forms and appointment bookings — is configured for both channels before we judge performance.

SEO / Organic

  • Keyword & content strategy
  • On-page optimization
  • Technical SEO & site health
  • Google Business Profile optimization
  • Local citations & listings
  • Reviews strategy
  • Service & location pages
  • AI / LLM search optimization
  • Link acquisition
  • GA4 & Search Console setup

Google Ads / Paid

  • Search campaign strategy
  • Keyword research
  • Search-term & negative-keyword management
  • Ad copy & campaign structure
  • Landing-page strategy
  • Geographic, device & schedule targeting
  • Call & form tracking
  • Jane booking attribution*
  • Bid & budget management
  • Account takeover & restructuring

*Jane booking attribution is set up wherever it’s technically possible for your account and website. We’ll tell you upfront what can and can’t be tracked.

How it works

A simple, honest four-step process

No mystery. Here’s exactly how a clinic goes from first call to organic and paid search that produce appointments.

01

Understand the clinic

  • Services & ideal patients
  • Geography & capacity
  • Current organic & paid presence
  • Website, content & Google Business Profile
  • Current conversion tracking
02

Build the foundations

  • SEO: site health, content plan, GBP
  • Ads: campaign structure & keywords
  • Geographic targeting
  • Landing-page strategy
  • Call, form & appointment tracking
03

Launch & learn

  • Rankings & search terms
  • Calls & forms
  • Appointment activity
  • Cost per conversion & lead quality
  • Which services are in demand
04

Improve & scale

  • Grow organic for top services
  • Scale paid where it books patients
  • Favour locations that produce patients
  • Shift budget to what works
Why Salt Water Digital

Experienced, honest, and focused on your bookings

We’re a Canadian agency that’s spent nearly a decade on SEO and Google Ads — and we’d rather tell you the truth than sell you a service you don’t need.

Nearly 10 years of search

A long track record with local SEO and lead-generation Google Ads, and strong conversion-tracking knowledge.

Organic + paid under one roof

SEO and Google Ads that work together, measured against appointments — not vanity metrics.

Full account access

You own your Google Ads account, website and profiles, with full access. No black boxes.

Human campaign management

Real strategists make the decisions. No unnecessary campaign types bolted on for show.

Landing pages & websites too

The page a click or ranking lands on matters. We handle content, landing pages and builds.

Straight-talking advice

Based in Canada, serving clinics across the country. If the numbers don’t make sense, we’ll say so.

Real people, not a black box

Real strategists — organic and paid

AI helps us research and analyze faster. But real strategists control your work — content and rankings on the SEO side, and structure, bids, budget and search terms on the paid side. AI does not independently run your clinic’s account.

Dan Thompson, SEO Lead at Salt Water Digital
SEO

Dan Thompson

SEO Lead

10 years’ experience · Calgary

Sophie McCammon, SEO Strategist at Salt Water Digital
SEO

Sophie McCammon

SEO Strategist

SEO & local search

Roisin Boyle, SEO Strategist at Salt Water Digital
SEO

Roisin Boyle

SEO Strategist

3 years’ experience · Vancouver

Stephen Johnson, PPC Lead at Salt Water Digital
Google Ads

Stephen Johnson

PPC Lead

10 years’ experience · Vancouver

Adam Ellard, PPC Strategist at Salt Water Digital
Google Ads

Adam Ellard

PPC Strategist

4 years’ experience · Vancouver

Landen Kielpinski, PPC Strategist at Salt Water Digital
Google Ads

Landen Kielpinski

PPC Strategist

Google Ads delivery

  • A strategist owns your content & rankings strategy
  • A strategist controls campaign structure & bids
  • A strategist controls the budget
  • A strategist reviews search terms & results
  • A strategist decides what goes live
  • AI assists with research — it doesn’t run your account
The difference

Reporting built around decisions, not dashboards

Plenty of agencies do solid work. Here’s simply how our approach to healthcare search — organic and paid — tends to differ.

Typical agency reporting

  • Rankings & impressions front and centre
  • SEO and ads run in separate silos
  • Clicks & sessions, little on outcomes
  • Basic form tracking only
  • Limited account visibility
  • Long reports full of platform metrics

Salt Water Digital’s approach

  • Appointments & leads from both channels
  • Organic & paid working together
  • Service-specific structure & content
  • Calls, forms & booking attribution
  • Full account access, always
  • Clear reporting focused on decisions & ROI
How we operate

No black box. No mystery metrics.

Honesty is a competitive advantage. Here’s what you can expect from us, in writing.

You get full access to your Google Ads account, website and profiles
Conversion tracking is configured before we judge performance
Search terms and rankings are reviewed routinely
Irrelevant searches are excluded
Reporting focuses on relevant conversions and ROI
AI supports the strategist — it doesn’t replace them
Results aren’t guaranteed, and we won’t pretend otherwise
We’ll tell you if SEO or Google Ads isn’t a good fit
You can reach your strategist between formal reports
Questions clinic owners ask

Frequently asked questions

Book a strategy call

Ready to get found — and booked?

Book a no-pressure strategy call and we’ll review your clinic, market and current search presence — organic and paid — and where the opportunity is.

If we don’t think SEO or Google Ads is a good fit, we’ll tell you.

Best suited to established clinics with capacity for additional patients and a realistic monthly marketing budget.

Request your strategy call

Tell us a little about your clinic and we’ll review it before we talk.

We’ll review your clinic and contact you to arrange a no-pressure strategy call. No spam, ever.

Thanks — we’ve got your details.

We’ll review your clinic and reach out to arrange your no-pressure strategy call. Prefer to grab a time now?

Pick a time on Calendly

Prefer to book directly? Choose a time on Calendly or call 778-899-2331.

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