/* ============================================================================
   SALT WATER DIGITAL — Healthcare Google Ads Landing Page
   Design system + components. Brand values extracted from the live site:
   navy #001835 · ocean #00AFE5 · green #23A455 · Newsreader + Source Sans Pro
   ==========================================================================*/

/* ---------- Tokens ---------- */
:root{
  /* Brand */
  --navy:        #001835;   /* logo / anchor / dark sections */
  --navy-800:    #08213f;
  --navy-700:    #123152;
  --ocean:       #00AFE5;   /* bright accent — graphics/borders only, not text */
  --ocean-deep:  #0B6F91;   /* AA-safe teal for links / accent text on white */
  --ocean-ink:   #095972;
  --green:       #1E9E57;   /* positive deltas + environmental line */
  --green-deep:  #157a43;

  /* Neutrals */
  --paper:       #F7FAFD;   /* page background (brand tint) */
  --white:       #FFFFFF;
  --ink:         #0E1B2B;   /* body text on light */
  --ink-soft:    #46566a;   /* secondary text */
  --ink-faint:   #6b7a8c;
  --line:        #E1E9F1;   /* hairline borders */
  --line-strong: #cdd9e6;

  /* On dark */
  --on-dark:        #eaf2fb;
  --on-dark-soft:   #9db4cc;
  --line-dark:      rgba(255,255,255,.14);
  --surface-dark:   #0a2340;

  /* Type */
  --serif: "Newsreader", Georgia, "Times New Roman", serif;
  --sans:  "Source Sans Pro", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;

  /* Scale (fluid) */
  --step--1: clamp(.82rem, .8rem + .1vw, .9rem);
  --step-0:  clamp(1rem, .96rem + .18vw, 1.12rem);
  --step-1:  clamp(1.2rem, 1.1rem + .5vw, 1.5rem);
  --step-2:  clamp(1.5rem, 1.3rem + 1vw, 2.1rem);
  --step-3:  clamp(2rem, 1.6rem + 2vw, 3rem);
  --step-4:  clamp(2.6rem, 1.9rem + 3.4vw, 4.4rem);

  /* Space */
  --sp-1:.5rem; --sp-2:.75rem; --sp-3:1rem; --sp-4:1.5rem;
  --sp-5:2rem; --sp-6:3rem; --sp-7:4.5rem; --sp-8:6.5rem;

  --container: 1180px;
  --radius: 14px;
  --radius-sm: 10px;
  --shadow-sm: 0 1px 2px rgba(2,20,44,.06), 0 1px 3px rgba(2,20,44,.05);
  --shadow-md: 0 10px 30px -12px rgba(2,20,44,.18), 0 2px 8px rgba(2,20,44,.06);
  --shadow-lg: 0 30px 60px -20px rgba(2,20,44,.28);
  --ease: cubic-bezier(.22,.61,.36,1);
}

/* ---------- Reset ---------- */
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--paper);color:var(--ink);
  font-family:var(--sans);font-size:var(--step-0);line-height:1.65;
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
img,svg,video{max-width:100%;display:block;height:auto}
a{color:var(--ocean-deep);text-underline-offset:3px}
h1,h2,h3,h4{font-family:var(--serif);font-weight:600;line-height:1.08;
  letter-spacing:-.015em;color:var(--navy);margin:0}
p{margin:0}
ul{margin:0;padding:0;list-style:none}
button{font-family:inherit}

/* ---------- Accessibility ---------- */
:focus-visible{outline:3px solid var(--ocean-deep);outline-offset:3px;border-radius:4px}
.skip-link{position:absolute;left:-999px;top:0;z-index:200;background:var(--navy);
  color:#fff;padding:.7rem 1.1rem;border-radius:0 0 8px 0;font-weight:600}
.skip-link:focus{left:0}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;
  clip:rect(0,0,0,0);white-space:nowrap;border:0}

/* ---------- Layout ---------- */
.container{width:100%;max-width:var(--container);margin-inline:auto;padding-inline:clamp(1.1rem,4vw,2rem)}
.section{padding-block:clamp(3.4rem,7vw,6.5rem)}
.section--tight{padding-block:clamp(2.4rem,5vw,4rem)}
.section-dark{background:var(--navy);color:var(--on-dark)}
.section-dark h1,.section-dark h2,.section-dark h3,.section-dark h4{color:#fff}
.section-dark p{color:var(--on-dark)}
.eyebrow{display:inline-flex;align-items:center;gap:.55rem;font-family:var(--sans);
  font-size:var(--step--1);font-weight:700;letter-spacing:.14em;text-transform:uppercase;
  color:var(--ocean-ink);margin-bottom:1rem}
.section-dark .eyebrow{color:var(--ocean)}
.eyebrow::before{content:"";width:26px;height:2px;background:var(--ocean);border-radius:2px}
.lead{font-size:var(--step-1);color:var(--ink-soft);line-height:1.5;max-width:60ch}
.section-dark .lead{color:var(--on-dark-soft)}
.measure{max-width:65ch}
.section-head{max-width:720px;margin-bottom:clamp(2rem,4vw,3rem)}
.section-head h2{font-size:var(--step-3)}

/* ---------- Buttons ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.5rem;
  font-family:var(--sans);font-weight:700;font-size:var(--step-0);line-height:1;
  padding:.95rem 1.5rem;border-radius:999px;border:2px solid transparent;cursor:pointer;
  text-decoration:none;transition:transform .18s var(--ease),background .18s var(--ease),
  box-shadow .18s var(--ease),color .18s var(--ease),border-color .18s var(--ease);
  min-height:48px}
.btn svg{width:1.1em;height:1.1em;flex:none}
.btn-primary{background:var(--navy);color:#fff;box-shadow:var(--shadow-sm)}
.btn-primary:hover{background:var(--navy-700);transform:translateY(-2px);box-shadow:var(--shadow-md)}
.btn-accent{background:var(--ocean);color:var(--navy);box-shadow:0 6px 20px -8px rgba(0,175,229,.7)}
.btn-accent:hover{background:#2bbcf0;transform:translateY(-2px)}
.btn-ghost{background:transparent;color:var(--navy);border-color:var(--line-strong)}
.btn-ghost:hover{border-color:var(--navy);transform:translateY(-2px)}
.section-dark .btn-ghost{color:#fff;border-color:var(--line-dark)}
.section-dark .btn-ghost:hover{border-color:#fff;background:rgba(255,255,255,.06)}
.btn-lg{padding:1.1rem 1.9rem;font-size:var(--step-1)}
.btn-block{width:100%}
@media (prefers-reduced-motion:reduce){.btn:hover{transform:none}}

/* ---------- Header ---------- */
.site-header{position:sticky;top:0;z-index:100;background:rgba(247,250,253,.85);
  backdrop-filter:saturate(1.4) blur(10px);border-bottom:1px solid transparent;
  transition:box-shadow .2s var(--ease),border-color .2s var(--ease)}
.site-header.scrolled{border-color:var(--line);box-shadow:0 4px 20px -14px rgba(2,20,44,.4)}
.nav{display:flex;align-items:center;gap:1.5rem;height:72px}
.nav__logo{display:flex;align-items:center;flex:none}
.nav__logo img{height:34px;width:auto}
.nav__links{display:none;gap:1.6rem;margin-left:auto;align-items:center}
.nav__links a{color:var(--navy);text-decoration:none;font-weight:600;font-size:.98rem;
  position:relative;padding:.3rem 0}
.nav__links a::after{content:"";position:absolute;left:0;right:100%;bottom:-2px;height:2px;
  background:var(--ocean);transition:right .25s var(--ease)}
.nav__links a:hover::after,.nav__links a:focus-visible::after{right:0}
.nav__cta{display:none}
.nav__toggle{margin-left:auto;display:inline-flex;flex-direction:column;gap:5px;
  background:none;border:0;padding:.6rem;cursor:pointer}
.nav__toggle span{width:24px;height:2px;background:var(--navy);border-radius:2px;transition:.25s var(--ease)}
.nav__toggle[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.nav__toggle[aria-expanded="true"] span:nth-child(2){opacity:0}
.nav__toggle[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
.mobile-menu{display:none;background:var(--white);border-bottom:1px solid var(--line)}
.mobile-menu.open{display:block}
.mobile-menu ul{padding:.5rem clamp(1.1rem,4vw,2rem) 1.4rem}
.mobile-menu a{display:block;padding:.9rem .2rem;color:var(--navy);text-decoration:none;
  font-weight:600;border-bottom:1px solid var(--line)}
.mobile-menu .btn{margin-top:1rem}
@media(min-width:960px){
  .nav__links{display:flex}.nav__cta{display:inline-flex}.nav__toggle{display:none}
}

/* ---------- Hero ---------- */
.hero{position:relative;overflow:hidden;padding-block:clamp(2.6rem,6vw,5rem) clamp(3rem,7vw,6rem)}
.hero__bg{position:absolute;inset:0;z-index:0;pointer-events:none;opacity:.5}
.hero__grid{display:grid;gap:clamp(2rem,4vw,3.5rem);align-items:center;position:relative;z-index:1}
.hero h1{font-size:var(--step-4);margin:.6rem 0 0;max-width:15ch}
.hero h1 em{font-style:italic;color:var(--ocean-ink)}
.hero__sub{margin-top:1.3rem;font-size:var(--step-1);color:var(--ink-soft);max-width:52ch;line-height:1.5}
.hero__promise{margin-top:1.4rem;font-family:var(--serif);font-style:italic;
  font-size:var(--step-1);color:var(--navy);border-left:3px solid var(--ocean);padding-left:1rem}
.hero__outcomes{display:flex;flex-wrap:wrap;gap:.55rem;margin-top:1.5rem}
.chip{display:inline-flex;align-items:center;gap:.45rem;background:var(--white);
  border:1px solid var(--line);border-radius:999px;padding:.45rem .9rem;font-size:.92rem;
  font-weight:600;color:var(--navy);box-shadow:var(--shadow-sm)}
.chip svg{width:16px;height:16px;color:var(--green)}
.hero__cta{display:flex;flex-wrap:wrap;gap:.9rem;margin-top:1.8rem}
.hero__credibility{margin-top:1.3rem;font-size:.98rem;color:var(--ink-soft);max-width:48ch}
.hero__reassure{margin-top:.9rem;display:flex;gap:.6rem;align-items:flex-start;font-size:.95rem;
  color:var(--ink-soft);max-width:50ch}
.hero__reassure svg{width:18px;height:18px;color:var(--ocean-deep);flex:none;margin-top:.15rem}
@media(min-width:900px){.hero__grid{grid-template-columns:1.05fr .95fr}}

/* ---------- Dashboard mockup (SAMPLE) ---------- */
.dash{background:var(--white);border:1px solid var(--line);border-radius:18px;
  box-shadow:var(--shadow-lg);overflow:hidden;position:relative}
.dash__label{position:absolute;top:12px;right:12px;z-index:3;background:rgba(14,27,43,.9);
  color:#fff;font-size:.7rem;font-weight:700;letter-spacing:.06em;text-transform:uppercase;
  padding:.3rem .55rem;border-radius:6px}
.dash__bar{display:flex;align-items:center;gap:.5rem;padding:.75rem 1rem;border-bottom:1px solid var(--line);background:#fbfdff}
.dash__dot{width:10px;height:10px;border-radius:50%;background:var(--line-strong)}
.dash__dot:nth-child(2){background:#e8c26a}.dash__dot:nth-child(3){background:#9fd6a6}
.dash__tab{margin-left:auto;font-size:.78rem;color:var(--ink-faint);font-weight:600;
  display:inline-flex;align-items:center;gap:.4rem}
.dash__body{padding:1.1rem 1.15rem 1.3rem}
.dash__kpis{display:grid;grid-template-columns:repeat(2,1fr);gap:.7rem;margin-bottom:1rem}
.kpi{border:1px solid var(--line);border-radius:12px;padding:.75rem .85rem;background:#fbfdff}
.kpi__label{font-size:.72rem;font-weight:700;letter-spacing:.05em;text-transform:uppercase;color:var(--ink-faint)}
.kpi__val{font-family:var(--serif);font-size:1.7rem;font-weight:600;color:var(--navy);margin-top:.15rem;
  font-variant-numeric:tabular-nums;line-height:1}
.kpi__delta{font-size:.78rem;font-weight:700;margin-top:.3rem;display:inline-flex;align-items:center;gap:.25rem}
.kpi__delta.up{color:var(--green-deep)}
.kpi__delta.neutral{color:var(--ink-faint)}
.dash__chart{border:1px solid var(--line);border-radius:12px;padding:.85rem .9rem .6rem;background:#fff}
.dash__chart-head{display:flex;justify-content:space-between;align-items:baseline;margin-bottom:.35rem}
.dash__chart-title{font-size:.8rem;font-weight:700;color:var(--navy)}
.dash__chart-sub{font-size:.72rem;color:var(--ink-faint)}
.dash__rows{margin-top:.9rem;display:grid;gap:.5rem}
.drow{display:grid;grid-template-columns:1fr auto;gap:.5rem;align-items:center;font-size:.82rem}
.drow span:first-child{color:var(--ink-soft)}
.drow b{color:var(--navy);font-variant-numeric:tabular-nums}
.drow__track{grid-column:1/-1;height:6px;border-radius:6px;background:var(--line);overflow:hidden}
.drow__fill{height:100%;background:linear-gradient(90deg,var(--ocean),var(--ocean-deep));border-radius:6px}
.dash__foot{margin-top:.55rem;font-size:.68rem;color:var(--ink-faint)}

/* ---------- Proof bar ---------- */
.proofbar{background:var(--navy);color:var(--on-dark)}
.proofbar ul{display:grid;grid-template-columns:1fr;gap:.6rem 2rem;padding-block:1.3rem}
.proofbar li{display:flex;align-items:center;gap:.6rem;font-weight:600;font-size:.95rem;color:var(--on-dark)}
.proofbar svg{width:18px;height:18px;color:var(--ocean);flex:none}
@media(min-width:640px){.proofbar ul{grid-template-columns:repeat(2,1fr)}}
@media(min-width:1000px){.proofbar ul{grid-template-columns:repeat(3,1fr)}}

/* ---------- Vanity vs outcomes ---------- */
.vs{display:grid;gap:1.2rem}
.vs__col{border-radius:var(--radius);padding:1.6rem 1.5rem;border:1px solid var(--line)}
.vs__col--vanity{background:#fff}
.vs__col--vanity .vs__title{color:var(--ink-faint)}
.vs__col--outcome{background:var(--navy);color:#fff;border-color:transparent;box-shadow:var(--shadow-md)}
.vs__title{font-family:var(--sans);font-weight:700;font-size:.82rem;letter-spacing:.1em;
  text-transform:uppercase;margin-bottom:1rem}
.vs__col--outcome .vs__title{color:var(--ocean)}
.vs__list li{display:flex;gap:.7rem;padding:.55rem 0;border-bottom:1px solid var(--line);align-items:flex-start}
.vs__col--outcome .vs__list li{border-color:var(--line-dark)}
.vs__list li:last-child{border-bottom:0}
.vs__list svg{width:18px;height:18px;flex:none;margin-top:.15rem}
.vs__col--vanity svg{color:var(--ink-faint)}
.vs__col--outcome svg{color:var(--ocean)}
.vs__col--outcome .vs__list li{color:#fff}
@media(min-width:820px){.vs{grid-template-columns:1fr 1fr;align-items:start}}

/* ---------- Featured case study ---------- */
.feature{display:grid;gap:1.8rem}
.feature__body{}
.feature__badge{display:inline-flex;align-items:center;gap:.5rem;background:#eaf9ef;color:var(--green-deep);
  font-weight:700;font-size:.8rem;padding:.35rem .8rem;border-radius:999px;margin-bottom:1rem}
.feature__metrics{display:grid;grid-template-columns:repeat(2,1fr);gap:1rem;margin:1.6rem 0}
.metric{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:1.1rem 1.2rem}
.metric__val{font-family:var(--serif);font-size:clamp(2rem,5vw,2.8rem);font-weight:600;color:var(--navy);
  font-variant-numeric:tabular-nums;line-height:1}
.metric__label{font-size:.85rem;color:var(--ink-soft);margin-top:.4rem;font-weight:600}
.feature__detail{display:grid;gap:1.1rem;margin-top:1.4rem}
.detail__row{display:grid;gap:.2rem}
.detail__row dt{font-family:var(--sans);font-weight:700;font-size:.8rem;letter-spacing:.08em;
  text-transform:uppercase;color:var(--ocean-ink)}
.detail__row dd{margin:0;color:var(--ink-soft)}
.pending{display:inline-flex;align-items:center;gap:.4rem;font-size:.72rem;font-weight:700;
  color:#8a6d00;background:#fdf4d9;border:1px solid #f0dfa0;padding:.15rem .5rem;border-radius:6px;
  letter-spacing:.02em;vertical-align:middle;margin-left:.5rem}
.metric__val .pending{font-size:.6rem;vertical-align:.4em}
.media-slots{display:grid;grid-template-columns:repeat(2,1fr);gap:.8rem}
.media-slot{aspect-ratio:4/3;border:1.5px dashed var(--line-strong);border-radius:12px;
  display:flex;flex-direction:column;align-items:center;justify-content:center;gap:.5rem;
  color:var(--ink-faint);background:#fbfdff;text-align:center;padding:1rem;font-size:.82rem;font-weight:600}
.media-slot svg{width:26px;height:26px;color:var(--line-strong)}
@media(min-width:900px){.feature{grid-template-columns:1.05fr .95fr;align-items:start}
  .feature__metrics{margin-top:0}}

/* ---------- Card grids ---------- */
.grid{display:grid;gap:1.1rem}
.grid-2{grid-template-columns:1fr}
.grid-3{grid-template-columns:1fr}
.grid-4{grid-template-columns:1fr}
@media(min-width:640px){.grid-2{grid-template-columns:repeat(2,1fr)}
  .grid-3{grid-template-columns:repeat(2,1fr)}.grid-4{grid-template-columns:repeat(2,1fr)}}
@media(min-width:960px){.grid-3{grid-template-columns:repeat(3,1fr)}
  .grid-4{grid-template-columns:repeat(4,1fr)}}

.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:1.5rem 1.4rem;
  box-shadow:var(--shadow-sm);transition:transform .2s var(--ease),box-shadow .2s var(--ease),border-color .2s var(--ease)}
.card:hover{transform:translateY(-3px);box-shadow:var(--shadow-md);border-color:var(--line-strong)}
@media (prefers-reduced-motion:reduce){.card:hover{transform:none}}
.card__ico{width:44px;height:44px;border-radius:11px;background:#e9f7fd;color:var(--ocean-ink);
  display:grid;place-items:center;margin-bottom:1rem}
.card__ico svg{width:22px;height:22px}
.card h3{font-size:var(--step-1);margin-bottom:.5rem}
.card p{color:var(--ink-soft);font-size:.98rem}
.card--spec .card__ico{background:#eef2f8;color:var(--navy)}

/* Case study cards */
.case-card{display:flex;flex-direction:column;gap:.7rem}
.case-card__type{font-size:.78rem;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--ocean-ink)}
.case-card h3{font-size:var(--step-1)}
.case-card__meta{font-size:.9rem;color:var(--ink-faint)}
.case-card__result{font-family:var(--serif);font-size:1.15rem;color:var(--navy);margin-top:.2rem}
.case-card__cta{margin-top:auto;font-weight:700;color:var(--ocean-ink);text-decoration:none;
  display:inline-flex;align-items:center;gap:.35rem;font-size:.95rem}
.case-card__cta svg{width:16px;height:16px;transition:transform .2s var(--ease)}
.case-card:hover .case-card__cta svg{transform:translateX(3px)}
.tag-placeholder{align-self:flex-start;font-size:.68rem;font-weight:700;letter-spacing:.03em;
  color:var(--ink-faint);background:#eef2f7;border:1px solid var(--line);padding:.12rem .5rem;border-radius:6px}

/* ---------- Services list ---------- */
.svc-list{columns:1;gap:1rem}
.svc-list li{break-inside:avoid;display:flex;gap:.6rem;padding:.5rem 0;align-items:flex-start;color:var(--ink-soft)}
.svc-list svg{width:18px;height:18px;color:var(--ocean-deep);flex:none;margin-top:.2rem}
@media(min-width:640px){.svc-list{columns:2}}
@media(min-width:960px){.svc-list{columns:3}}

/* ---------- Process ---------- */
.steps{display:grid;gap:1.1rem;counter-reset:step}
.step{background:var(--surface-dark);border:1px solid var(--line-dark);border-radius:var(--radius);
  padding:1.5rem 1.4rem;position:relative;counter-increment:step}
.step__n{font-family:var(--serif);font-size:2.4rem;color:var(--ocean);font-weight:600;line-height:1;opacity:.9}
.step h3{color:#fff;font-size:var(--step-1);margin:.5rem 0 .6rem}
.step ul li{color:var(--on-dark-soft);font-size:.92rem;padding:.2rem 0;display:flex;gap:.5rem}
.step ul li::before{content:"";width:5px;height:5px;border-radius:50%;background:var(--ocean);margin-top:.55rem;flex:none}
@media(min-width:640px){.steps{grid-template-columns:repeat(2,1fr)}}
@media(min-width:1080px){.steps{grid-template-columns:repeat(4,1fr)}}

/* ---------- Team ---------- */
.team{display:grid;gap:1.2rem}
.person{background:#fff;border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;
  box-shadow:var(--shadow-sm);transition:transform .2s var(--ease),box-shadow .2s var(--ease),border-color .2s var(--ease)}
.person:hover{transform:translateY(-3px);box-shadow:var(--shadow-md);border-color:var(--line-strong)}
@media (prefers-reduced-motion:reduce){.person:hover{transform:none}}
.person__photo{width:100%;aspect-ratio:4/3;object-fit:cover;object-position:50% 24%;display:block;background:#e5ecf4}
.person__body{padding:1.1rem 1.25rem 1.35rem}
.person h3{font-size:1.18rem;margin-top:.55rem}
.person__role{color:var(--ocean-ink);font-weight:700;font-size:.9rem;margin-top:.2rem}
.person__exp{color:var(--ink-faint);font-size:.85rem;margin-top:.2rem}
@media(min-width:560px){.team{grid-template-columns:repeat(2,1fr)}}
@media(min-width:900px){.team{grid-template-columns:repeat(3,1fr)}}

/* ---------- Comparison ---------- */
.compare{display:grid;gap:1.1rem}
.compare__col{border-radius:var(--radius);padding:1.6rem 1.5rem}
.compare__col--typical{background:#fff;border:1px solid var(--line)}
.compare__col--swd{background:var(--navy);color:#fff;box-shadow:var(--shadow-md)}
.compare__col h3{font-size:var(--step-1);margin-bottom:1rem}
.compare__col--swd h3{color:#fff}
.compare__col--typical h3{color:var(--ink-soft)}
.compare__col li{display:flex;gap:.6rem;padding:.55rem 0;font-size:.96rem;align-items:flex-start}
.compare__col--typical li{color:var(--ink-soft);border-bottom:1px solid var(--line)}
.compare__col--swd li{color:#fff;border-bottom:1px solid var(--line-dark)}
.compare__col li:last-child{border-bottom:0}
.compare__col svg{width:18px;height:18px;flex:none;margin-top:.15rem}
.compare__col--typical svg{color:var(--ink-faint)}
.compare__col--swd svg{color:var(--ocean)}
@media(min-width:820px){.compare{grid-template-columns:1fr 1fr}}

/* ---------- Video testimonial ---------- */
.video{position:relative;border-radius:var(--radius);overflow:hidden;background:var(--surface-dark);
  border:1px solid var(--line-dark);aspect-ratio:16/9;display:grid;place-items:center;text-align:center;padding:2rem}
.video__play{width:74px;height:74px;border-radius:50%;background:var(--ocean);color:var(--navy);
  display:grid;place-items:center;border:0;cursor:pointer;box-shadow:0 10px 30px -8px rgba(0,175,229,.6);
  transition:transform .2s var(--ease)}
.video__play:hover{transform:scale(1.06)}
.video__play svg{width:28px;height:28px;margin-left:3px}
.video__meta{margin-top:1rem;color:var(--on-dark-soft);font-size:.9rem}
@media (prefers-reduced-motion:reduce){.video__play:hover{transform:none}}

/* ---------- Transparency ---------- */
.trust-grid{display:grid;gap:.8rem}
.trust-item{display:flex;gap:.7rem;align-items:flex-start;padding:.85rem 1rem;
  background:var(--surface-dark);border:1px solid var(--line-dark);border-radius:12px}
.trust-item svg{width:20px;height:20px;color:var(--ocean);flex:none;margin-top:.1rem}
.trust-item span{color:var(--on-dark);font-size:.96rem}
@media(min-width:720px){.trust-grid{grid-template-columns:1fr 1fr}}

/* ---------- FAQ ---------- */
.faq{display:grid;gap:.6rem;max-width:800px}
.faq__item{background:#fff;border:1px solid var(--line);border-radius:12px;overflow:hidden}
.faq__q{width:100%;text-align:left;background:none;border:0;cursor:pointer;padding:1.15rem 1.3rem;
  display:flex;justify-content:space-between;align-items:center;gap:1rem;
  font-family:var(--serif);font-size:1.1rem;font-weight:600;color:var(--navy)}
.faq__q:hover{background:#fbfdff}
.faq__icon{width:22px;height:22px;flex:none;color:var(--ocean-deep);transition:transform .25s var(--ease)}
.faq__q[aria-expanded="true"] .faq__icon{transform:rotate(45deg)}
.faq__a{max-height:0;overflow:hidden;transition:max-height .3s var(--ease)}
.faq__a-inner{padding:0 1.3rem 1.25rem;color:var(--ink-soft)}
@media (prefers-reduced-motion:reduce){.faq__a{transition:none}}

/* ---------- Final CTA + Form ---------- */
.cta-final{background:radial-gradient(120% 120% at 80% 0%,#0a2a4a 0%,var(--navy) 55%)}
.cta-wrap{display:grid;gap:2.2rem}
.cta-copy h2{font-size:var(--step-3);color:#fff}
.cta-copy .lead{color:var(--on-dark-soft)}
.cta-reassure{display:flex;gap:.6rem;align-items:flex-start;margin-top:1.2rem;color:var(--on-dark)}
.cta-reassure svg{width:20px;height:20px;color:var(--ocean);flex:none;margin-top:.15rem}
.cta-qualifier{margin-top:1rem;font-size:.9rem;color:var(--on-dark-soft);border-left:2px solid var(--line-dark);padding-left:.9rem}
.cta-actions{display:flex;flex-wrap:wrap;gap:.8rem;margin-top:1.6rem}

.lead-form{background:#fff;border-radius:18px;padding:clamp(1.5rem,3vw,2.2rem);box-shadow:var(--shadow-lg)}
.lead-form h3{font-size:var(--step-2);margin-bottom:.4rem}
.lead-form__intro{color:var(--ink-soft);font-size:.95rem;margin-bottom:1.4rem}
.field{margin-bottom:1rem}
.field-row{display:grid;gap:1rem}
@media(min-width:560px){.field-row{grid-template-columns:1fr 1fr}}
.field label{display:block;font-weight:700;font-size:.88rem;color:var(--navy);margin-bottom:.35rem}
.field label .req{color:#c0392b}
.field input,.field select,.field textarea{width:100%;font-family:inherit;font-size:1rem;
  padding:.75rem .85rem;border:1.5px solid var(--line-strong);border-radius:10px;background:#fff;
  color:var(--ink);transition:border-color .15s var(--ease),box-shadow .15s var(--ease);min-height:46px}
.field input:focus,.field select:focus,.field textarea:focus{outline:0;border-color:var(--ocean-deep);
  box-shadow:0 0 0 3px rgba(11,111,145,.16)}
.field textarea{min-height:100px;resize:vertical}
.field .hint{font-size:.8rem;color:var(--ink-faint);margin-top:.3rem}
.field .error{font-size:.82rem;color:#c0392b;margin-top:.35rem;display:none;font-weight:600}
.field.invalid input,.field.invalid select{border-color:#c0392b}
.field.invalid .error{display:block}
.form-note{font-size:.85rem;color:var(--ink-soft);margin-top:.4rem;display:flex;gap:.5rem;align-items:flex-start}
.form-note svg{width:16px;height:16px;color:var(--green-deep);flex:none;margin-top:.15rem}
.form-success{display:none;text-align:center;padding:1.5rem 1rem}
.form-success.show{display:block}
.form-success svg{width:54px;height:54px;color:var(--green);margin:0 auto 1rem}
.form-alt{margin-top:1rem;text-align:center;font-size:.9rem;color:var(--ink-soft)}
@media(min-width:960px){.cta-wrap{grid-template-columns:1fr 1fr;align-items:center}}

/* ---------- Footer ---------- */
.footer{background:#03101f;color:var(--on-dark-soft);padding-block:clamp(2.6rem,5vw,4rem) 2rem}
.footer__top{display:grid;gap:2rem;padding-bottom:2rem;border-bottom:1px solid var(--line-dark)}
.footer__logo img{height:34px;filter:brightness(0) invert(1);opacity:.95}
.footer__promise{font-family:var(--serif);font-style:italic;color:var(--on-dark);margin-top:1rem;max-width:34ch}
.footer__col h4{color:#fff;font-family:var(--sans);font-size:.8rem;letter-spacing:.1em;text-transform:uppercase;margin-bottom:.9rem}
.footer__col a,.footer__col address{color:var(--on-dark-soft);text-decoration:none;font-style:normal;
  display:block;padding:.3rem 0;font-size:.95rem;line-height:1.5}
.footer__col a:hover{color:#fff}
.footer__eco{display:flex;gap:.6rem;align-items:center;margin-top:1.2rem;font-size:.85rem;color:var(--on-dark-soft)}
.footer__eco svg{width:18px;height:18px;color:var(--green);flex:none}
.footer__bottom{padding-top:1.6rem;display:grid;gap:1rem;font-size:.82rem;color:var(--on-dark-soft)}
.footer__disclaimer{max-width:none;line-height:1.55}
@media(min-width:720px){.footer__top{grid-template-columns:1.4fr 1fr 1fr}}
@media(min-width:960px){.footer__top{grid-template-columns:1.6fr 1fr 1fr 1fr}}

/* ---------- Mobile sticky CTA ---------- */
.sticky-cta{position:fixed;left:0;right:0;bottom:0;z-index:90;display:flex;gap:.6rem;
  padding:.7rem clamp(1rem,4vw,1.5rem);background:rgba(247,250,253,.94);
  backdrop-filter:blur(8px);border-top:1px solid var(--line);
  transform:translateY(120%);transition:transform .3s var(--ease)}
.sticky-cta.show{transform:translateY(0)}
.sticky-cta .btn{flex:1}
@media(min-width:960px){.sticky-cta{display:none}}
@media (prefers-reduced-motion:reduce){.sticky-cta{transition:none}}

/* ---------- Ocean wave divider ---------- */
.wave{display:block;width:100%;height:auto;color:var(--navy)}

/* ---------- Two-pillar services (SEO + Google Ads) ---------- */
.pillars{display:grid;gap:1.2rem}
.pillar{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:1.7rem 1.6rem;
  box-shadow:var(--shadow-sm);display:flex;flex-direction:column;position:relative;overflow:hidden}
.pillar::before{content:"";position:absolute;inset:0 0 auto 0;height:4px}
.pillar--seo::before{background:linear-gradient(90deg,var(--green),#4fc98a)}
.pillar--ads::before{background:linear-gradient(90deg,var(--ocean),var(--ocean-deep))}
.pillar__head{display:flex;align-items:center;gap:.8rem;margin-bottom:1rem}
.pillar__ico{width:48px;height:48px;border-radius:12px;display:grid;place-items:center;flex:none}
.pillar__ico svg{width:24px;height:24px}
.pillar--seo .pillar__ico{background:#e7f7ee;color:var(--green-deep)}
.pillar--ads .pillar__ico{background:#e4f5fc;color:var(--ocean-ink)}
.pillar__tag{font-family:var(--sans);font-size:.7rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase}
.pillar--seo .pillar__tag{color:var(--green-deep)}
.pillar--ads .pillar__tag{color:var(--ocean-ink)}
.pillar h3{font-size:var(--step-2);line-height:1.05}
.pillar__best{font-family:var(--serif);font-style:italic;color:var(--navy);font-size:1.08rem;margin:.6rem 0 1rem}
.pillar__list li{display:flex;gap:.6rem;padding:.4rem 0;color:var(--ink-soft);font-size:.96rem;align-items:flex-start}
.pillar__list svg{width:18px;height:18px;flex:none;margin-top:.2rem}
.pillar--seo .pillar__list svg{color:var(--green-deep)}
.pillar--ads .pillar__list svg{color:var(--ocean-deep)}
.pillar__foot{margin-top:auto;padding-top:1.1rem}
.pillar__foot .btn{width:100%}
.pillars__together{margin-top:1.3rem;text-align:center;font-size:1.02rem;color:var(--ink-soft);
  max-width:60ch;margin-inline:auto}
.pillars__together b{color:var(--navy)}
@media(min-width:820px){.pillars{grid-template-columns:1fr 1fr;align-items:stretch}}

/* ---------- Channel tags (case studies) ---------- */
.channel-tag{display:inline-flex;align-items:center;gap:.35rem;font-size:.68rem;font-weight:700;
  letter-spacing:.05em;text-transform:uppercase;padding:.2rem .55rem;border-radius:999px;align-self:flex-start}
.channel-tag::before{content:"";width:7px;height:7px;border-radius:50%}
.channel-tag--seo{background:#e7f7ee;color:var(--green-deep)}
.channel-tag--seo::before{background:var(--green)}
.channel-tag--ads{background:#e4f5fc;color:var(--ocean-ink)}
.channel-tag--ads::before{background:var(--ocean)}
.channel-tag--both{background:#eef1f6;color:var(--navy)}
.channel-tag--both::before{background:linear-gradient(90deg,var(--green),var(--ocean))}

/* ---------- Service columns (What we manage) ---------- */
.svc-cols{display:grid;gap:1.2rem}
.svc-col{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:1.6rem 1.5rem;box-shadow:var(--shadow-sm)}
.svc-col__head{display:flex;align-items:center;gap:.6rem;margin-bottom:1.1rem;padding-bottom:1rem;border-bottom:1px solid var(--line)}
.svc-col__head .pillar__ico{width:40px;height:40px;border-radius:10px}
.svc-col__head .pillar__ico svg{width:20px;height:20px}
.svc-col__head h3{font-size:var(--step-1)}
.svc-col .svc-list{columns:1}
.svc-col .svc-list li{padding:.4rem 0;font-size:.95rem}
@media(min-width:820px){.svc-cols{grid-template-columns:1fr 1fr}
  .svc-col .svc-list{columns:2}}

/* ---------- Featured results (two channels) ---------- */
.results-two{display:grid;gap:1.2rem}
@media(min-width:900px){.results-two{grid-template-columns:1fr 1fr;align-items:start}}
.result-card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:1.7rem 1.6rem;box-shadow:var(--shadow-sm)}
.result-card__metrics{display:grid;grid-template-columns:1fr 1fr;gap:1rem;margin:1.2rem 0}

/* ---------- Reveal animation ---------- */
.reveal{opacity:0;transform:translateY(22px);transition:opacity .6s var(--ease),transform .6s var(--ease)}
.reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}}